In the last Article we did Talk about video editing and it’s Top 3 software’s, Today we will make a small comparison for these three software’s and there Uses in Hollywood.
1. Avid Media Composer
A large part of understanding one’s popularity is to examine WHY it’s popular. And that requires sharing the most brief of history lessons.
OK, do you remember a time before Internet connected cell phones? Now, try and remember how our daily lives changed when most everyone had one of these devices.
It was a definite shift in how we consumed media. Now, imagine that, only with the CREATION side of media. This was Hollywood in the early 90’s. Digital video cameras were still very new, and limited to standard definition. There were many companies toying with building digital editing software, but none really took hold. That is, until Avid Media Composer came along in the early 90’s.
By building a digital editing platform, based on the terminology and methodology the experienced film editors knew, Avid was able to make the industry adoption of their technology much easier. Thus, we already have 2 reasons Media Composer was popular: it appealed to the sensibilities of the user base, and it was one of the few solutions out there.
Avid also built around their ecosystem, including not only their own shared storage, but having the top audio editing system in the industry; Pro Tools, by then Digidesign, giving users a complete solution tech partner to work with. We call this the “one throat to choke” paradigm.
Many facilities already invested in a complete end-to-end Avid infrastructure.
By the time other NLE’s were in a useable state for film and TV projects, Avid had a massive head start. This meant a decent sized user base in the Hollywood market, facility infrastructures (and thus lots of money already invested in hardware and software) that were built around Media Composer, in addition to workflows that incorporated both legacy film based material, tape acquisition, and newer digital formats. Avid also had project sharing by the early 00’s, something that only recently are other NLE’s getting right. For all of these reasons, Avid had the Hollywood market cornered. And all of this played in to one of the greatest untold truths about Hollywood technology.
If something worked last season, why change it for this season? Changing it messes with budgets and timelines and generally upsets the natives.
And that’s why today, Avid is still used on a vast majority of all feature films and broadcast television in Hollywood. Existing customer investment in infrastructure, experienced talent pool – both available and already on staff, documented workflows with other departments, a complete ecosystem, and a risk averse industry. If you plan on getting a job tomorrow out in Hollywood, working in broadcast television or feature film, Media Composer needs to be your strongest software tool.
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